Strategic marketing is the best way to avoid long vacancies and find great tenants. When you’re marketing your Portland rental property, you need to ensure your property is priced correctly for the market. You also want it to be well-maintained so it shows well.
An appealing rental property that’s advertised in the right places will attract the kind of attention you need from great potential renters.
Portland Rental Listings Need Great Photos
Your photographs will be the first things any potential resident looks at when they come across your listing online.
Take clear and engaging photos with great lighting. You want to show off all your property’s best angles. Before taking the photos, remove any debris, personal items, or cleaning materials that may be in the home. Your pictures need to show a clean, welcoming home with curb appeal.
Include photos of the kitchen, the bedrooms, the bathrooms, and any outdoor space. Don’t forget special features like garden tubs or stainless appliances. Your photos should tell your property’s story.
Descriptive Listings for Your Portland Rental Home
An effective rental listing will also include a detailed description that makes your prospective tenants want to learn more. Make sure you include information such as the size of your property; be specific about the square footage. Always state how many bedrooms and bathrooms the home has, and mention the general location and neighborhood.
It’s also a good idea to include the rental amount and the security deposit requirements. Mention whether pets are permitted, and always include your contact information.
Good Marketing Requires a Great Rental Home
A well-maintained home is an important part of your marketing strategy. You want to show tenants that you take good care of your investment, and you also want them to feel like you’ll be quick to respond if there’s an emergency or a maintenance issue.
Conduct a thorough inspection before your marketing process begins. Fix any minor issues and call in vendors for projects that require their expertise. Tenants won’t want to see a home that still needs work. They want to see something that’s move-in ready.
Consider making a few cost-effective upgrades. There’s no need to remodel the entire unit, but minor updates may make a difference during the marketing process. New window treatments and lighting, for example, can really grab a tenant’s attention. Fresh paint is always important, and check the condition of your floors. Instead of steam cleaning the same old carpet every year, replace it. Hard surface flooring will be a huge selling point when you’re marketing your home.
Online Advertising in Portland
Your listing will get the most attention on the popular rental websites that highly qualified tenants are using. Platforms like Zillow, Trulia, HotPads, Zumper, RentCafe, and Rentals.com are your best online spaces. Pay attention to your listing and respond to any inquiries you receive. You need to be responsive when people call for more information or send messages asking to schedule a showing.