Effectively Marketing Your Portland Rental Home

Home 9 Effectively Marketing Your Portland Rental Home

Rental property marketing has a larger impact on your rental value, tenant selection, and vacancy period than ever before. To limit the amount of time your property is unoccupied, you need to be strategic and efficient about advertising your Portland rental home and making it available for showings.

Not only do you need to know how to market your property well, you also need to know how to do it in compliance with Portland’s strict laws for tenant approval and selection.

You have a professional and experienced resource at Performance Properties, and we invite you to leverage what we know about marketing Portland rental homes.

Innovative Technology Leads to Better Marketing Results

We know what you’re looking for in a tenant. You want a reliable, responsible resident who can be relied upon to pay rent when it’s due, take care of your property, and follow the terms in the lease agreement. You want a renter who communicates openly and honestly and renews their lease year after year, keeping your turnover and vacancy costs down.

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Where do we find those tenants?

Online, mostly. Well-qualified Portland tenants are using the internet to find their next home. They’re using their phones and their social sites. We’re prepared to meet them there. 

Our marketing team shares beautifully designed listings that include 3D photographs and detailed descriptions on our website. We also syndicate the home for rent onto the most popular rental sites in Portland and across the country. This casts a wide net and attracts residents who are ready to rent.

Leasing with Performance Properties brings you another bonus: We are the only Portland property management company that provides MatterPort Virtual Photos and Floor plans. 

On our website alone, we get at least 15,000 visitors per month. 

Fast, effective rental property marketing for your Portland investment home.

Tenant-Friendly Showings Lead to More Applications

Prospective residents are busy. They’re working and going to school and raising families. It’s important to make ourselves available when they’re available, especially when they want to see your property. 

Our team shows your home seven days a week.

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This leads to fewer vacancy days and faster tenant placement. 

Our process for showings is hands-on and responsive. As we generate interest from prospective tenants, they can expect:

  • Immediate responses to calls and emails
  • Pre-screening questions before the showing is scheduled
  • Professional in-house leasing agent support
  • Convenient showing schedules
  • Assistance with applications and supporting documents

Our specialized and well-trained leasing agents know the properties we’re renting and they do an excellent job of selling the benefits of each home. We establish relationships with prospective tenants right away, which leads to successful rental experiences throughout the entire lease term.

Good leasing starts with good marketing. Contact us at Performance Properties, Inc. to find out how we can get your Portland rental property in the hands of an exceptional tenant.

“Positive: Professionalism, Quality, Responsiveness, Value PPI has assisted me for many years. They have always been responsive and professional to my inquiries and requests for additional information.”

– Szn T


Areas We Serve


Clackamas County, Multnomah County, Washington County.


Portland, West Linn, Lake Oswego, Wilsonville, Milwaukie, Oregon City, Clackamas, Tualatin, Tigard, Beaverton, Aloha, Sherwood, St. Johns, Hillsboro, Gresham, Troutdale, Sandy, Canby, Estacada, Newberg, Damascus, Aurora, Hubbard, Woodburn, Gervais, Mulin, Molalla, Colton, Needy, and Salem.

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